I'm an international Creative Director with over 16 years of experience in the beauty and luxury industries. I specialize in conceptualizing and delivering comprehensive 360° campaigns across print, TV, social media, visual merchandising, and scenography. My work spans global and local markets across Asia, Europe, and North America, covering categories such as skincare, makeup, fragrance, haircare, and jewelry.

In today's dynamic consumer landscape, I believe that balancing global vision with culturally tailored strategies is essential for impactful campaigns. Consumers seek authentic, meaningful connections with brands, and I'm passionate about creating strategies and concepts that resonate globally while establishing strong local relevance.

Drawing inspiration from fashion, photography, art, design, film, and architecture, I have extensive expertise in conceptualizing and managing photoshoots. With advanced skills in Adobe Creative Suite—particularly Photoshop, InDesign, and Illustrator—and strong leadership and communication abilities, I effectively lead creative teams of up to 10 designers.

🏆 Coaching Champion Award - ELC 2022
🎓⭐ Graduated the Emerging Leaders Program -ELC 2024
🏆 Meta JBP Award - Game day your way EL2023
🏆 Silver ARF David Ogilvy Awards 2024

Feel free to reach out for more information about my work or potential collaborations.